Privacy policy
DATA PROTECTION DECLARATION
1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND
CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest.
interest. In the following, we will inform you about the handling of your
personal data when you use our website. Personal data
are all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website, within the meaning of the
General Data Protection Regulation (GDPR) is Shop Name, The controller in charge of the processing of
The controller responsible for the processing of personal data is the natural or legal
person who alone or jointly with others determines the purposes and means of the
processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other
personal data and other confidential content (e.g. orders or enquiries to the data
enquiries to the controller), this website uses SSL or TLS encryption. You can
recognise an encrypted connection by the character string "https://" and the lock symbol
in your browser line.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When using our website for information purposes only, i.e. if you do not register or otherwise
register or otherwise transmit information to us, we only collect the data that your browser
data that your browser transmits to our server (so-called "server log files"). When you
website, we collect the following data, which is technically necessary for us to
necessary for us to display the website to you:
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our
legitimate interest in improving the stability and functionality of our website.
website. The data will not be passed on or used in any other way.
However, we reserve the right to subsequently check the server log files if there are
concrete indications of unlawful use.
3) COOKIES
In order to make visiting our website attractive and to enable the use of certain
functions, we use so-called cookies on various pages.
cookies on various pages. These are small text files that are stored on your end device.
device. Some of the cookies we use are deleted after the end of the
browser session, i.e. after you close your browser (so-called session cookies).
session cookies). Other cookies remain on your end device and enable us
or our partner companies (third-party cookies) to recognise your browser the next time you
recognise your browser on your next visit (persistent cookies). If cookies are set,
collect and process certain user information to an individual extent, such as browser
such as browser and location data and IP address values. Persistent cookies are
automatically deleted after a specified period, which may vary depending on the cookie.
may differ depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings
simplify the ordering process (e.g. remembering the contents of a virtual shopping basket for a
a later visit to the website). Insofar as individual cookies implemented by us
cookies implemented by us also process personal data, the processing takes place
in accordance with Art. 6 para. 1 lit. b GDPR either for the fulfilment of the contract or
in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the
the best possible functionality of the website and a customer-friendly and effective
design of the site visit.
We may work together with advertising partners who help us to make our
make our website more interesting for you. For this purpose, cookies are
cookies from partner companies are also stored on your hard drive when you visit our website
hard drive (cookies from third-party providers). If we work with the aforementioned
advertising partners, you will be informed about the use of such cookies and the
the scope of the information collected in each case within the following paragraphs
individually and separately.
Please note that you can set your browser so that you are informed about the setting of
informed about the setting of cookies and decide individually whether to accept them
or exclude the acceptance of cookies for certain cases or in general.
Each browser differs in the way it manages cookie settings.
This is described in the help menu of each browser, which explains how
you can change your cookie settings. You can find these for the respective
browser under the following links:
Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manag
e-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be
website may be limited.
4) CONTACTING US
When you contact us (e.g. via contact form or email), personal data is collected.
personal data is collected. Which data is collected in the case of a contact form
is evident from the respective contact form. This data is
exclusively for the purpose of responding to your enquiry or for establishing
contact and the associated technical administration.
used. The legal basis for the processing of the data is our legitimate interest in
interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. Aims
your contact is aimed at the conclusion of a contract, the additional
legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be
deleted after final processing of your enquiry; this is the case if it can be inferred from the
circumstances indicate that the matter in question has been conclusively clarified and
and provided that there are no statutory retention obligations to the contrary.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT
CONTRACT PROCESSING
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected
and processed if you provide them to us for the fulfilment of a contract or when
opening a customer account. Which data is collected can be seen from the
respective input forms. Deletion of your customer account is
possible at any time and can be done by sending a message to the above address of the
responsible person. We store and use the data provided by you for
data for contract processing. After complete fulfilment of the contract or
deletion of your customer account, your data will be blocked with regard to tax and commercial
retention periods under tax and commercial law and deleted after these periods have
deleted, unless you have expressly consented to further use of your data or a legally
further use of your data or if we have reserved the right to further use of your data
about which we will inform you accordingly below.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Subscription to our email newsletter
If you subscribe to our e-mail newsletter, we will send you regular
information about our offers on a regular basis. The only mandatory information for sending
of the newsletter is only your e-mail address. The provision of any other data is
voluntary and is used to address you personally. For the
We use the so-called double opt-in procedure to send the newsletter. This
means that we will only send you an e-mail newsletter if you have expressly
you have expressly confirmed to us that you consent to the sending of the newsletter.
consent to receive newsletters. We will then send you a confirmation e-mail in which you are asked to
to confirm that you wish to receive future newsletters by clicking on a corresponding link.
wish to receive newsletters in future.
By activating the confirmation link, you give us your consent for the
use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you
registration for the newsletter, we store your IP address entered by the Internet Service Provider (ISP)
provider (ISP) as well as the date and time of registration in order to prevent
possible misuse of your email address at a later point in time.
be able to do so. The data collected by us when you register for the newsletter is used
used exclusively for the purpose of advertising by means of the newsletter.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter
or by sending a corresponding message to the controller named at the beginning
unsubscribe. Once you have cancelled your subscription, your email address will be immediately
newsletter distribution list, unless you have expressly consented to further use of your
use of your data or if we reserve the right to use your data for other purposes that are
use of your data, which is permitted by law and about which we inform you in this
declaration.
6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the
we reserve the right to send you regular offers for similar goods or services, such as the
similar goods or services, such as those already purchased, from our range by e-mail.
range by e-mail. We do not need to obtain separate consent from you for this.
obtain your consent. In this respect, data processing takes place solely on the basis of our
legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f
GDPR. If you have initially objected to the use of your email address for this purpose
objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the
use of your e-mail address for the aforementioned advertising purpose at any time with
for the future by sending a message to the controller named at the beginning.
responsible person named at the beginning. You will only incur transmission costs for this
according to the basic rates. After receipt of your objection, the use of your e-mail address for
e-mail address for advertising purposes will cease immediately.
7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data collected by us will be forwarded to the company responsible for
to the transport company commissioned with the delivery, insofar as this is necessary
to the extent that this is necessary for the delivery of the goods. Your payment data
will be passed on to the authorised credit institution within the scope of payment processing,
if this is necessary for payment processing. If payment service providers
are used, we provide explicit information about this below. The legal basis
for the transfer of data is Art. 6 para. 1 lit. b GDPR.
7.2 Use of payment service providers (payment service providers)
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered
offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your
payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et
Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").
The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for
is necessary for payment processing.
PayPal reserves the right for the payment methods credit card via PayPal, direct debit via
PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal
reserves the right to carry out a credit check. For this purpose, your payment data
if necessary in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interest
PayPal's legitimate interest in determining your solvency to credit agencies.
The result of the credit check in relation to the statistical
probability of non-payment is used by PayPal for the purpose of deciding
the provision of the respective payment method. The credit report may
contain probability values (so-called score values). Insofar as score values are included in the
result of the credit report, these have their basis in a scientifically recognised
scientifically recognised mathematical-statistical procedure. The calculation
score values include, but are not limited to, address data.
Further data protection information, including information on the credit agencies used
credit agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal
object to this. However, PayPal may continue to be authorised to process your personal
data if this is necessary for the contractual processing of payments.
is necessary.
- SOFORT
If you select the "SOFORT" payment method, payment is processed via the payment service provider
payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich,
Germany (hereinafter referred to as "SOFORT"), to whom we transfer your information
information provided during the ordering process, together with the information about your order
in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna
Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The
Your data will be passed on exclusively for the purpose of payment processing with
with the payment service provider SOFORT and only to the extent that it is necessary for this purpose.
At the following Internet address you will find further information about the
SOFORT's privacy policy: https://www.klarna.com/sofort/datenschutz
8) CONTACTING US FOR THE VALUATION REMINDER
Own review reminder (not sent by a customer review system)
We use your email address as a one-off reminder to submit a review of your order
your order for the rating system we use, provided that you have sent us your email address
you have given us your express consent to this during or after your order in accordance with
Art. 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the data
revoke your consent at any time by sending a message to the data controller.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price
and shall be borne by the customer.
Our website uses so-called social plugins ("plugins") from the social network
network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA.
Park, CA 94025, USA ("Facebook").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Facebook servers. When
click on the button, a new browser window opens and calls up the Facebook page on which you
Facebook page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Facebook Inc., based in the USA, is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Facebook as well as your rights in this regard and
settings options for the protection of your privacy can be found in the
Facebook data protection information: https://www.facebook.com/policy.php
9.2 Google+ plugins as a Shariff solution
Our website uses so-called social plugins ("plugins") from the Google+ social network
network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA ("Google").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Google+ servers. When you
click on the button, a new browser window opens and calls up the page of
Google+ page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which guarantees compliance with the level of data protection
level of data protection.
The purpose and scope of data collection and the further processing and use of the data
data by Google as well as your rights in this regard and setting options to protect your privacy
to protect your privacy can be found in the privacy policy of
Google: https://www.google.com/intl/de/policies/privacy/
9.3 Instagram plugin as Shariff solution
Our website uses so-called social plugins ("plugins") from the online service
Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA
94025, USA ("Instagram").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Instagram servers. When
click on the button, a new browser window opens and calls up the Instagram page on which you
Instagram page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Instagram LLC. based in the USA is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Instagram as well as your rights in this regard and
settings options for the protection of your privacy can be found in the
Instagram's privacy policy: https://help.instagram.com/155833707900388/
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google from the operator
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
("DoubleClick").
DoubleClick uses cookies to display adverts that are relevant to users, to improve
improve campaign performance reports or to prevent a user from seeing the same adverts
seeing the same adverts more than once. Google uses a cookie ID to record which adverts
ads are displayed in which browser and can thus prevent them from being
being displayed more than once. The processing takes place on the basis of our legitimate
interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f
GDPR.
In addition, DoubleClick can use cookie IDs to record so-called conversions,
that are related to ad requests. This is the case, for example, when a user sees a
DoubleClick ad and later visits the advertiser's website with the same browser and
advertiser's website with the same browser and makes a purchase there. According to Google
DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct
connection with the Google server. We have no influence on the scope
and the further use of the data collected by Google through the use of this tool
Google and therefore inform you according to our
knowledge: Through the integration of DoubleClick, Google receives the information
that you have accessed the corresponding part of our website or clicked on an advert
clicked on an advert from us. If you are registered with a Google service, Google can
Google can assign the visit to your account. Even if you are not registered with Google
registered with Google or have not logged in, there is a possibility that the provider
provider finds out your IP address and stores it.
If you wish to object to participation in this tracking process, you can
deactivate cookies for conversion tracking by setting your browser so that cookies from the domain
set your browser to block cookies from the domain www.googleadservices.com,
https://www.google.de/settings/ads, whereby this setting will be deleted when you delete your
delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at the
Internet address www.aboutads.info to find out about the setting of cookies and
make settings for this. Finally, you can set your browser so
that you are informed about the setting of cookies and can decide individually about their
acceptance or exclude the acceptance of cookies for certain cases or in general.
exclude. If you do not accept cookies, the functionality of our website may be
website may be restricted.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
level of data protection.
You can find more information about the privacy policy of DoubleClick by Google at the following Internet address
privacy policy of DoubleClick by Google:
https://www.google.de/policies/privacy/
10.2 Use of Google AdWords conversion tracking
This website uses the online advertising programme "Google AdWords" and, as part of
the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA.
Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer from
Google AdWords in order to draw attention to our attractive offers with the help of
external websites to draw attention to our attractive offers. We
can determine in relation to the data of the advertising campaigns how successful the
individual advertising measures are. In doing so, we are pursuing the interest of
advertising that is of interest to you, to make our website more interesting for you
and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords advert placed by Google
clicks on an AdWords advert placed by Google. Cookies are small text files,
that are stored on your computer system. These cookies usually lose their
their validity after 30 days and are not used for personal identification. If the user visits
the user visits certain pages of this website and the cookie has not yet expired
Google and we can recognise that the user has clicked on the ad and has been redirected to
was redirected to this page. Each Google AdWords customer receives a different
cookie. Cookies can therefore not be tracked via the websites of AdWords customers.
be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie
used to create conversion statistics for AdWords customers who have opted for conversion tracking.
have opted for conversion tracking. The customers learn the total number of
users who clicked on their advert and were redirected to a page with a
were redirected to a page with a conversion tracking tag. However, they do not receive
information that can be used to personally identify users. If you
do not wish to participate in tracking, you can block this use by deactivating the
deactivating the Google conversion tracking cookie via your internet browser under
Deactivate user settings. You will then not be included in the conversion tracking
statistics. We use Google Adwords on the basis of our legitimate interest in
interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which guarantees compliance with the level of data protection applicable in the
level of data protection.
You can find more information about Google's privacy policy at the following Internet address
Google's privacy policy: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for advertising preferences by
by setting your browser software accordingly or by installing the browser plug-in available at
download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available
or only be used to a limited extent if you have deactivated the use of cookies.
deactivated.
11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC,
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google
Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how
computer and which enable your use of the website to be analysed. The
information generated by the cookie about your use of this website (including the abbreviated
(including the shortened IP address) is usually transferred to a Google server in the USA and stored there.
Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension
"_anonymizeIp()", which ensures anonymisation of the IP address by shortening it
and excludes a direct personal reference. This extension means that your
IP address from Google within member states of the European Union or in other
other signatory states to the Agreement on the European Economic Area
shortened beforehand. Only in exceptional cases will the full IP address be transmitted to a
Google server in the USA and shortened there. In these exceptional cases, this
processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate
interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
marketing purposes.
Google will use this information on our behalf to analyse your use of the
use of the website, to compile reports on website activity and to analyse
and to provide us with other services related to the use of the website and the
to provide us with other services related to website and internet use. The IP address transmitted by Google Analytics from
your browser will not be merged with other Google data.
merged.
You can prevent the storage of cookies by selecting the appropriate settings in your
browser software; however, we would like to point out that in this case you
may not be able to use all functions of this website to their full extent.
be able to use all functions of this website. You can also prevent the collection of data generated by the cookie and related to your
data generated by the cookie and related to your use of the website (including your IP address) to Google and
the processing of this data by Google by downloading the browser plugin available at the
download and install the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices
the following link to set an opt-out cookie that will prevent Google Analytics from collecting
by Google Analytics within this website in the future (this opt-out
opt-out cookie only works in this browser and only for this domain; if you delete your
If you delete your cookies in this browser, you must click this link again): Google
Deactivate Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
level of data protection.
This website also uses Google Analytics for a cross-device analysis of visitor
of visitor flows, which is carried out via a user ID. The first time
When a page is called up for the first time, the user is assigned a unique, permanent and anonymised ID
which is set across all devices. This makes it possible to assign interaction data from
different devices and from different sessions to a single user.
to a single user. The user ID does not contain any personal data and does not
such data to Google.
The collection and storage of data via the user ID can be revoked at any time with effect for the future.
the future. To do this, you must deactivate Google Analytics on all
systems that you use, for example in another browser or on your mobile device.
on your mobile device.
You can deactivate it with the help of a browser plugin from Google
(https://tools.google.com/dlpage/gaoptout?hl=de) to do this. As an alternative to the
browser plugin or within browsers on mobile devices, please click on the following link to
the following link to set an opt-out cookie that will prevent Google Analytics from collecting
Analytics within this website in the future (this opt-out cookie
only works in this browser and only for this domain; if you delete your cookies
in this browser, you must click this link again): Google Analytics
Deactivate
Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376
12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING
Facebook Custom Audience via the pixel method
This website uses the "Facebook pixel" of Facebook Inc, 1 Hacker Way,
Menlo Park, CA 94025, USA ("Facebook"). If explicit consent has been given, this
consent, this allows the behaviour of users to be tracked after they have seen or
they have seen or clicked on a Facebook advert. This procedure
serves to evaluate the effectiveness of Facebook adverts for statistical and market
for statistical and market research purposes and can help to optimise future
optimise future advertising measures.
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the
identity of the user. However, the data is stored and processed by Facebook
processed, so that a connection to the respective user profile is possible and
Facebook uses the data for its own advertising purposes in accordance with the Facebook
Data Usage Policy (https://www.facebook.com/about/privacy/).
You can enable Facebook and its partners to place adverts on and off Facebook.
outside of Facebook. For these purposes, a cookie may also be
stored on your computer for these purposes. These processing operations take place
only if you have given your express consent in accordance with Art. 6 para. 1 lit. a
GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than
13 years of age are declared. If you are younger, we ask you to ask your
ask your legal guardian for permission.
Facebook Inc., based in the USA, is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
In order to deactivate the use of cookies on your computer, you can set your Internet
Internet browser so that no more cookies can be stored on your computer in the future
or delete cookies that have already been stored. The
deactivating all cookies may, however, mean that some functions on our Internet
functions on our Internet pages can no longer be executed. You can object to the
the use of cookies by third-party providers such as Facebook on the following
website of the Digital Advertising Alliance: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, with which we advertise
advertise this website in Google search results and on third-party websites.
The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA ("Google"). For this purpose, Google sets a cookie in the browser of your end device,
which automatically uses a pseudonymous cookie ID and on the basis of the pages
interest-based advertising based on the pages you visit. The processing
is carried out on the basis of our legitimate interest in the optimal marketing of our
website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have given your consent to
Google that your internet and app browsing history will be linked by Google to your
your Google account and that information from your Google account is used to personalise
personalise ads that you view on the web. Are you in
logged in to Google during your visit to our website,
Google uses your data together with Google Analytics data to
create and define target group lists for cross-device remarketing.
For this purpose, your personal data will be temporarily linked by Google with Google
Analytics data to create target groups.
You can permanently deactivate the setting of cookies for ad preferences
by downloading and installing the browser plug-in available at the following link
install: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address
www.aboutads.info about the setting of cookies and make settings for this
settings. Finally, you can set your browser so that you are informed about the setting of
informed about the setting of cookies and decide individually whether to accept them
or exclude the acceptance of cookies for certain cases or in general. With the
not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
data protection level applicable in the EU.
Further information and the data protection provisions regarding advertising
and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you vis-à-vis the controller
the controller with regard to the processing of your personal data
rights (information and intervention rights), which we will inform you about below.
inform you about below:
Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information
about your personal data processed by us, the purposes of processing
the categories of personal data processed, the recipients or categories of recipients
categories of recipients to whom your data has been or will be disclosed, the planned
the planned storage period or the criteria for determining the storage period
storage period, the existence of the right to request rectification, erasure, restriction of
processing, objection to the processing, complaint to a supervisory authority
supervisory authority, the origin of your data if it was not collected by us from you
collected by us, the existence of automated decision-making
including profiling and, where applicable, meaningful information about the logic involved and the
logic involved and the significance and envisaged consequences of such processing
processing, as well as your right to be informed of the safeguards pursuant to Art. 46
GDPR if your data is transferred to third countries;
Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay
rectification of inaccurate data concerning you and/or completion of your incomplete data
incomplete data stored by us;
Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your
personal data if the requirements of Art. 17 para. 1 GDPR are met.
DSGVO to demand. However, this right does not exist in particular if the
processing is necessary for exercising the right of freedom of expression and information
for the fulfilment of a legal obligation, for reasons of public interest
or for the establishment, exercise or defence of legal claims.
is necessary;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the
right to request the restriction of the processing of your personal data
processing of your personal data while the accuracy of your data, which you dispute, is being verified, if
you refuse to have your data erased due to unauthorised data processing and
request the restriction of the processing of your data instead, if you need your data
data for the establishment, exercise or defence of legal claims after we have
after we no longer need this data once the purpose has been achieved, or
if you have lodged an objection on grounds relating to your particular situation,
as long as it is not yet clear whether our legitimate reasons prevail;
Right to information in accordance with Art. 19 GDPR: Do you have the right to rectification,
erasure or restriction of processing vis-à-vis the controller, the controller is
controller, the controller is obliged to inform all recipients to whom the personal data concerning you
recipients to whom the personal data concerning you have been disclosed of this rectification
data or restriction of processing, unless this proves impossible or involves disproportionate
impossible or involves disproportionate effort. You have the right to
right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to have your
personal data that you have provided to us in a structured, commonly used and machine-readable
structured, commonly used and machine-readable format or to request the transmission to another
to another controller, insofar as this is technically feasible;
Right to revoke consent given in accordance with Art. 7 para. 3 GDPR: You have the
right to withdraw your consent to the processing of data at any time with future effect.
effect for the future. In the event of revocation, we will delete the data concerned
data immediately, unless further processing is based on a legal basis for
legal basis for processing without consent. Through the
The withdrawal of consent shall not affect the lawfulness of processing based on consent before its
processing carried out until the revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you are of the opinion that the
processing of personal data concerning you infringes the GDPR, you have the
GDPR, you have the right - without prejudice to any other administrative or judicial
judicial remedy - the right to lodge a complaint with a supervisory authority,
in particular in the Member State of your habitual residence, place of work or place of the
place of the alleged infringement.
13.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR
PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE
LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME
RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR
TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP
THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING
PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING
REASONS FOR THE PROCESSING THAT PROTECT YOUR INTERESTS, FUNDAMENTAL
OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR
IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE
DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF
DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME
OBJECTION TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU
PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING
OBJECT. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE
EXERCISE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP
THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) DURATION OF THE STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined by the respective
the respective statutory retention period (e.g. retention periods under commercial and tax law).
retention periods). After expiry of the period, the corresponding data is
routinely deleted if they are no longer required for the fulfilment of the contract or
contract fulfilment or contract initiation and/or we no longer have a legitimate interest in further storage.
1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND
CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest.
interest. In the following, we will inform you about the handling of your
personal data when you use our website. Personal data
are all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website, within the meaning of the
General Data Protection Regulation (GDPR) is Shop Name, The controller in charge of the processing of
The controller responsible for the processing of personal data is the natural or legal
person who alone or jointly with others determines the purposes and means of the
processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other
personal data and other confidential content (e.g. orders or enquiries to the data
enquiries to the controller), this website uses SSL or TLS encryption. You can
recognise an encrypted connection by the character string "https://" and the lock symbol
in your browser line.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When using our website for information purposes only, i.e. if you do not register or otherwise
register or otherwise transmit information to us, we only collect the data that your browser
data that your browser transmits to our server (so-called "server log files"). When you
website, we collect the following data, which is technically necessary for us to
necessary for us to display the website to you:
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our
legitimate interest in improving the stability and functionality of our website.
website. The data will not be passed on or used in any other way.
However, we reserve the right to subsequently check the server log files if there are
concrete indications of unlawful use.
3) COOKIES
In order to make visiting our website attractive and to enable the use of certain
functions, we use so-called cookies on various pages.
cookies on various pages. These are small text files that are stored on your end device.
device. Some of the cookies we use are deleted after the end of the
browser session, i.e. after you close your browser (so-called session cookies).
session cookies). Other cookies remain on your end device and enable us
or our partner companies (third-party cookies) to recognise your browser the next time you
recognise your browser on your next visit (persistent cookies). If cookies are set,
collect and process certain user information to an individual extent, such as browser
such as browser and location data and IP address values. Persistent cookies are
automatically deleted after a specified period, which may vary depending on the cookie.
may differ depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings
simplify the ordering process (e.g. remembering the contents of a virtual shopping basket for a
a later visit to the website). Insofar as individual cookies implemented by us
cookies implemented by us also process personal data, the processing takes place
in accordance with Art. 6 para. 1 lit. b GDPR either for the fulfilment of the contract or
in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the
the best possible functionality of the website and a customer-friendly and effective
design of the site visit.
We may work together with advertising partners who help us to make our
make our website more interesting for you. For this purpose, cookies are
cookies from partner companies are also stored on your hard drive when you visit our website
hard drive (cookies from third-party providers). If we work with the aforementioned
advertising partners, you will be informed about the use of such cookies and the
the scope of the information collected in each case within the following paragraphs
individually and separately.
Please note that you can set your browser so that you are informed about the setting of
informed about the setting of cookies and decide individually whether to accept them
or exclude the acceptance of cookies for certain cases or in general.
Each browser differs in the way it manages cookie settings.
This is described in the help menu of each browser, which explains how
you can change your cookie settings. You can find these for the respective
browser under the following links:
Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manag
e-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be
website may be limited.
4) CONTACTING US
When you contact us (e.g. via contact form or email), personal data is collected.
personal data is collected. Which data is collected in the case of a contact form
is evident from the respective contact form. This data is
exclusively for the purpose of responding to your enquiry or for establishing
contact and the associated technical administration.
used. The legal basis for the processing of the data is our legitimate interest in
interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. Aims
your contact is aimed at the conclusion of a contract, the additional
legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be
deleted after final processing of your enquiry; this is the case if it can be inferred from the
circumstances indicate that the matter in question has been conclusively clarified and
and provided that there are no statutory retention obligations to the contrary.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT
CONTRACT PROCESSING
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected
and processed if you provide them to us for the fulfilment of a contract or when
opening a customer account. Which data is collected can be seen from the
respective input forms. Deletion of your customer account is
possible at any time and can be done by sending a message to the above address of the
responsible person. We store and use the data provided by you for
data for contract processing. After complete fulfilment of the contract or
deletion of your customer account, your data will be blocked with regard to tax and commercial
retention periods under tax and commercial law and deleted after these periods have
deleted, unless you have expressly consented to further use of your data or a legally
further use of your data or if we have reserved the right to further use of your data
about which we will inform you accordingly below.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Subscription to our email newsletter
If you subscribe to our e-mail newsletter, we will send you regular
information about our offers on a regular basis. The only mandatory information for sending
of the newsletter is only your e-mail address. The provision of any other data is
voluntary and is used to address you personally. For the
We use the so-called double opt-in procedure to send the newsletter. This
means that we will only send you an e-mail newsletter if you have expressly
you have expressly confirmed to us that you consent to the sending of the newsletter.
consent to receive newsletters. We will then send you a confirmation e-mail in which you are asked to
to confirm that you wish to receive future newsletters by clicking on a corresponding link.
wish to receive newsletters in future.
By activating the confirmation link, you give us your consent for the
use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you
registration for the newsletter, we store your IP address entered by the Internet Service Provider (ISP)
provider (ISP) as well as the date and time of registration in order to prevent
possible misuse of your email address at a later point in time.
be able to do so. The data collected by us when you register for the newsletter is used
used exclusively for the purpose of advertising by means of the newsletter.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter
or by sending a corresponding message to the controller named at the beginning
unsubscribe. Once you have cancelled your subscription, your email address will be immediately
newsletter distribution list, unless you have expressly consented to further use of your
use of your data or if we reserve the right to use your data for other purposes that are
use of your data, which is permitted by law and about which we inform you in this
declaration.
6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the
we reserve the right to send you regular offers for similar goods or services, such as the
similar goods or services, such as those already purchased, from our range by e-mail.
range by e-mail. We do not need to obtain separate consent from you for this.
obtain your consent. In this respect, data processing takes place solely on the basis of our
legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f
GDPR. If you have initially objected to the use of your email address for this purpose
objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the
use of your e-mail address for the aforementioned advertising purpose at any time with
for the future by sending a message to the controller named at the beginning.
responsible person named at the beginning. You will only incur transmission costs for this
according to the basic rates. After receipt of your objection, the use of your e-mail address for
e-mail address for advertising purposes will cease immediately.
7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data collected by us will be forwarded to the company responsible for
to the transport company commissioned with the delivery, insofar as this is necessary
to the extent that this is necessary for the delivery of the goods. Your payment data
will be passed on to the authorised credit institution within the scope of payment processing,
if this is necessary for payment processing. If payment service providers
are used, we provide explicit information about this below. The legal basis
for the transfer of data is Art. 6 para. 1 lit. b GDPR.
7.2 Use of payment service providers (payment service providers)
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered
offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your
payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et
Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").
The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for
is necessary for payment processing.
PayPal reserves the right for the payment methods credit card via PayPal, direct debit via
PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal
reserves the right to carry out a credit check. For this purpose, your payment data
if necessary in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interest
PayPal's legitimate interest in determining your solvency to credit agencies.
The result of the credit check in relation to the statistical
probability of non-payment is used by PayPal for the purpose of deciding
the provision of the respective payment method. The credit report may
contain probability values (so-called score values). Insofar as score values are included in the
result of the credit report, these have their basis in a scientifically recognised
scientifically recognised mathematical-statistical procedure. The calculation
score values include, but are not limited to, address data.
Further data protection information, including information on the credit agencies used
credit agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal
object to this. However, PayPal may continue to be authorised to process your personal
data if this is necessary for the contractual processing of payments.
is necessary.
- SOFORT
If you select the "SOFORT" payment method, payment is processed via the payment service provider
payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich,
Germany (hereinafter referred to as "SOFORT"), to whom we transfer your information
information provided during the ordering process, together with the information about your order
in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna
Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The
Your data will be passed on exclusively for the purpose of payment processing with
with the payment service provider SOFORT and only to the extent that it is necessary for this purpose.
At the following Internet address you will find further information about the
SOFORT's privacy policy: https://www.klarna.com/sofort/datenschutz
8) CONTACTING US FOR THE VALUATION REMINDER
Own review reminder (not sent by a customer review system)
We use your email address as a one-off reminder to submit a review of your order
your order for the rating system we use, provided that you have sent us your email address
you have given us your express consent to this during or after your order in accordance with
Art. 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the data
revoke your consent at any time by sending a message to the data controller.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price
and shall be borne by the customer.
Our website uses so-called social plugins ("plugins") from the social network
network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA.
Park, CA 94025, USA ("Facebook").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Facebook servers. When
click on the button, a new browser window opens and calls up the Facebook page on which you
Facebook page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Facebook Inc., based in the USA, is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Facebook as well as your rights in this regard and
settings options for the protection of your privacy can be found in the
Facebook data protection information: https://www.facebook.com/policy.php
9.2 Google+ plugins as a Shariff solution
Our website uses so-called social plugins ("plugins") from the Google+ social network
network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA ("Google").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Google+ servers. When you
click on the button, a new browser window opens and calls up the page of
Google+ page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which guarantees compliance with the level of data protection
level of data protection.
The purpose and scope of data collection and the further processing and use of the data
data by Google as well as your rights in this regard and setting options to protect your privacy
to protect your privacy can be found in the privacy policy of
Google: https://www.google.com/intl/de/policies/privacy/
9.3 Instagram plugin as Shariff solution
Our website uses so-called social plugins ("plugins") from the online service
Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA
94025, USA ("Instagram").
In order to increase the protection of your data when you visit our website, these
buttons are not fully integrated into the page as plugins, but only by using an
integrated into the page using an HTML link. This type of integration ensures
ensures that when you call up a page on our website that contains such buttons
buttons, no connection is established with the Instagram servers. When
click on the button, a new browser window opens and calls up the Instagram page on which you
Instagram page, where you can interact with the plugins there (if necessary after entering your login data).
can interact with the plugins there.
Instagram LLC. based in the USA is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Instagram as well as your rights in this regard and
settings options for the protection of your privacy can be found in the
Instagram's privacy policy: https://help.instagram.com/155833707900388/
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google from the operator
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
("DoubleClick").
DoubleClick uses cookies to display adverts that are relevant to users, to improve
improve campaign performance reports or to prevent a user from seeing the same adverts
seeing the same adverts more than once. Google uses a cookie ID to record which adverts
ads are displayed in which browser and can thus prevent them from being
being displayed more than once. The processing takes place on the basis of our legitimate
interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f
GDPR.
In addition, DoubleClick can use cookie IDs to record so-called conversions,
that are related to ad requests. This is the case, for example, when a user sees a
DoubleClick ad and later visits the advertiser's website with the same browser and
advertiser's website with the same browser and makes a purchase there. According to Google
DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct
connection with the Google server. We have no influence on the scope
and the further use of the data collected by Google through the use of this tool
Google and therefore inform you according to our
knowledge: Through the integration of DoubleClick, Google receives the information
that you have accessed the corresponding part of our website or clicked on an advert
clicked on an advert from us. If you are registered with a Google service, Google can
Google can assign the visit to your account. Even if you are not registered with Google
registered with Google or have not logged in, there is a possibility that the provider
provider finds out your IP address and stores it.
If you wish to object to participation in this tracking process, you can
deactivate cookies for conversion tracking by setting your browser so that cookies from the domain
set your browser to block cookies from the domain www.googleadservices.com,
https://www.google.de/settings/ads, whereby this setting will be deleted when you delete your
delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at the
Internet address www.aboutads.info to find out about the setting of cookies and
make settings for this. Finally, you can set your browser so
that you are informed about the setting of cookies and can decide individually about their
acceptance or exclude the acceptance of cookies for certain cases or in general.
exclude. If you do not accept cookies, the functionality of our website may be
website may be restricted.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
level of data protection.
You can find more information about the privacy policy of DoubleClick by Google at the following Internet address
privacy policy of DoubleClick by Google:
https://www.google.de/policies/privacy/
10.2 Use of Google AdWords conversion tracking
This website uses the online advertising programme "Google AdWords" and, as part of
the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA.
Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer from
Google AdWords in order to draw attention to our attractive offers with the help of
external websites to draw attention to our attractive offers. We
can determine in relation to the data of the advertising campaigns how successful the
individual advertising measures are. In doing so, we are pursuing the interest of
advertising that is of interest to you, to make our website more interesting for you
and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords advert placed by Google
clicks on an AdWords advert placed by Google. Cookies are small text files,
that are stored on your computer system. These cookies usually lose their
their validity after 30 days and are not used for personal identification. If the user visits
the user visits certain pages of this website and the cookie has not yet expired
Google and we can recognise that the user has clicked on the ad and has been redirected to
was redirected to this page. Each Google AdWords customer receives a different
cookie. Cookies can therefore not be tracked via the websites of AdWords customers.
be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie
used to create conversion statistics for AdWords customers who have opted for conversion tracking.
have opted for conversion tracking. The customers learn the total number of
users who clicked on their advert and were redirected to a page with a
were redirected to a page with a conversion tracking tag. However, they do not receive
information that can be used to personally identify users. If you
do not wish to participate in tracking, you can block this use by deactivating the
deactivating the Google conversion tracking cookie via your internet browser under
Deactivate user settings. You will then not be included in the conversion tracking
statistics. We use Google Adwords on the basis of our legitimate interest in
interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which guarantees compliance with the level of data protection applicable in the
level of data protection.
You can find more information about Google's privacy policy at the following Internet address
Google's privacy policy: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for advertising preferences by
by setting your browser software accordingly or by installing the browser plug-in available at
download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available
or only be used to a limited extent if you have deactivated the use of cookies.
deactivated.
11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC,
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google
Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how
computer and which enable your use of the website to be analysed. The
information generated by the cookie about your use of this website (including the abbreviated
(including the shortened IP address) is usually transferred to a Google server in the USA and stored there.
Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension
"_anonymizeIp()", which ensures anonymisation of the IP address by shortening it
and excludes a direct personal reference. This extension means that your
IP address from Google within member states of the European Union or in other
other signatory states to the Agreement on the European Economic Area
shortened beforehand. Only in exceptional cases will the full IP address be transmitted to a
Google server in the USA and shortened there. In these exceptional cases, this
processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate
interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
marketing purposes.
Google will use this information on our behalf to analyse your use of the
use of the website, to compile reports on website activity and to analyse
and to provide us with other services related to the use of the website and the
to provide us with other services related to website and internet use. The IP address transmitted by Google Analytics from
your browser will not be merged with other Google data.
merged.
You can prevent the storage of cookies by selecting the appropriate settings in your
browser software; however, we would like to point out that in this case you
may not be able to use all functions of this website to their full extent.
be able to use all functions of this website. You can also prevent the collection of data generated by the cookie and related to your
data generated by the cookie and related to your use of the website (including your IP address) to Google and
the processing of this data by Google by downloading the browser plugin available at the
download and install the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices
the following link to set an opt-out cookie that will prevent Google Analytics from collecting
by Google Analytics within this website in the future (this opt-out
opt-out cookie only works in this browser and only for this domain; if you delete your
If you delete your cookies in this browser, you must click this link again): Google
Deactivate Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
level of data protection.
This website also uses Google Analytics for a cross-device analysis of visitor
of visitor flows, which is carried out via a user ID. The first time
When a page is called up for the first time, the user is assigned a unique, permanent and anonymised ID
which is set across all devices. This makes it possible to assign interaction data from
different devices and from different sessions to a single user.
to a single user. The user ID does not contain any personal data and does not
such data to Google.
The collection and storage of data via the user ID can be revoked at any time with effect for the future.
the future. To do this, you must deactivate Google Analytics on all
systems that you use, for example in another browser or on your mobile device.
on your mobile device.
You can deactivate it with the help of a browser plugin from Google
(https://tools.google.com/dlpage/gaoptout?hl=de) to do this. As an alternative to the
browser plugin or within browsers on mobile devices, please click on the following link to
the following link to set an opt-out cookie that will prevent Google Analytics from collecting
Analytics within this website in the future (this opt-out cookie
only works in this browser and only for this domain; if you delete your cookies
in this browser, you must click this link again): Google Analytics
Deactivate
Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376
12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING
Facebook Custom Audience via the pixel method
This website uses the "Facebook pixel" of Facebook Inc, 1 Hacker Way,
Menlo Park, CA 94025, USA ("Facebook"). If explicit consent has been given, this
consent, this allows the behaviour of users to be tracked after they have seen or
they have seen or clicked on a Facebook advert. This procedure
serves to evaluate the effectiveness of Facebook adverts for statistical and market
for statistical and market research purposes and can help to optimise future
optimise future advertising measures.
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the
identity of the user. However, the data is stored and processed by Facebook
processed, so that a connection to the respective user profile is possible and
Facebook uses the data for its own advertising purposes in accordance with the Facebook
Data Usage Policy (https://www.facebook.com/about/privacy/).
You can enable Facebook and its partners to place adverts on and off Facebook.
outside of Facebook. For these purposes, a cookie may also be
stored on your computer for these purposes. These processing operations take place
only if you have given your express consent in accordance with Art. 6 para. 1 lit. a
GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than
13 years of age are declared. If you are younger, we ask you to ask your
ask your legal guardian for permission.
Facebook Inc., based in the USA, is certified for the us-European
"Privacy Shield" data protection agreement, which guarantees compliance with the level of data protection
level of data protection applicable in the EU.
In order to deactivate the use of cookies on your computer, you can set your Internet
Internet browser so that no more cookies can be stored on your computer in the future
or delete cookies that have already been stored. The
deactivating all cookies may, however, mean that some functions on our Internet
functions on our Internet pages can no longer be executed. You can object to the
the use of cookies by third-party providers such as Facebook on the following
website of the Digital Advertising Alliance: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, with which we advertise
advertise this website in Google search results and on third-party websites.
The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA ("Google"). For this purpose, Google sets a cookie in the browser of your end device,
which automatically uses a pseudonymous cookie ID and on the basis of the pages
interest-based advertising based on the pages you visit. The processing
is carried out on the basis of our legitimate interest in the optimal marketing of our
website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have given your consent to
Google that your internet and app browsing history will be linked by Google to your
your Google account and that information from your Google account is used to personalise
personalise ads that you view on the web. Are you in
logged in to Google during your visit to our website,
Google uses your data together with Google Analytics data to
create and define target group lists for cross-device remarketing.
For this purpose, your personal data will be temporarily linked by Google with Google
Analytics data to create target groups.
You can permanently deactivate the setting of cookies for ad preferences
by downloading and installing the browser plug-in available at the following link
install: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address
www.aboutads.info about the setting of cookies and make settings for this
settings. Finally, you can set your browser so that you are informed about the setting of
informed about the setting of cookies and decide individually whether to accept them
or exclude the acceptance of cookies for certain cases or in general. With the
not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified for the us-European data protection agreement
"Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
data protection level applicable in the EU.
Further information and the data protection provisions regarding advertising
and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you vis-à-vis the controller
the controller with regard to the processing of your personal data
rights (information and intervention rights), which we will inform you about below.
inform you about below:
Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information
about your personal data processed by us, the purposes of processing
the categories of personal data processed, the recipients or categories of recipients
categories of recipients to whom your data has been or will be disclosed, the planned
the planned storage period or the criteria for determining the storage period
storage period, the existence of the right to request rectification, erasure, restriction of
processing, objection to the processing, complaint to a supervisory authority
supervisory authority, the origin of your data if it was not collected by us from you
collected by us, the existence of automated decision-making
including profiling and, where applicable, meaningful information about the logic involved and the
logic involved and the significance and envisaged consequences of such processing
processing, as well as your right to be informed of the safeguards pursuant to Art. 46
GDPR if your data is transferred to third countries;
Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay
rectification of inaccurate data concerning you and/or completion of your incomplete data
incomplete data stored by us;
Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your
personal data if the requirements of Art. 17 para. 1 GDPR are met.
DSGVO to demand. However, this right does not exist in particular if the
processing is necessary for exercising the right of freedom of expression and information
for the fulfilment of a legal obligation, for reasons of public interest
or for the establishment, exercise or defence of legal claims.
is necessary;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the
right to request the restriction of the processing of your personal data
processing of your personal data while the accuracy of your data, which you dispute, is being verified, if
you refuse to have your data erased due to unauthorised data processing and
request the restriction of the processing of your data instead, if you need your data
data for the establishment, exercise or defence of legal claims after we have
after we no longer need this data once the purpose has been achieved, or
if you have lodged an objection on grounds relating to your particular situation,
as long as it is not yet clear whether our legitimate reasons prevail;
Right to information in accordance with Art. 19 GDPR: Do you have the right to rectification,
erasure or restriction of processing vis-à-vis the controller, the controller is
controller, the controller is obliged to inform all recipients to whom the personal data concerning you
recipients to whom the personal data concerning you have been disclosed of this rectification
data or restriction of processing, unless this proves impossible or involves disproportionate
impossible or involves disproportionate effort. You have the right to
right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to have your
personal data that you have provided to us in a structured, commonly used and machine-readable
structured, commonly used and machine-readable format or to request the transmission to another
to another controller, insofar as this is technically feasible;
Right to revoke consent given in accordance with Art. 7 para. 3 GDPR: You have the
right to withdraw your consent to the processing of data at any time with future effect.
effect for the future. In the event of revocation, we will delete the data concerned
data immediately, unless further processing is based on a legal basis for
legal basis for processing without consent. Through the
The withdrawal of consent shall not affect the lawfulness of processing based on consent before its
processing carried out until the revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you are of the opinion that the
processing of personal data concerning you infringes the GDPR, you have the
GDPR, you have the right - without prejudice to any other administrative or judicial
judicial remedy - the right to lodge a complaint with a supervisory authority,
in particular in the Member State of your habitual residence, place of work or place of the
place of the alleged infringement.
13.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR
PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE
LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME
RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR
TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP
THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING
PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING
REASONS FOR THE PROCESSING THAT PROTECT YOUR INTERESTS, FUNDAMENTAL
OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR
IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE
DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF
DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME
OBJECTION TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU
PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING
OBJECT. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE
EXERCISE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP
THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) DURATION OF THE STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined by the respective
the respective statutory retention period (e.g. retention periods under commercial and tax law).
retention periods). After expiry of the period, the corresponding data is
routinely deleted if they are no longer required for the fulfilment of the contract or
contract fulfilment or contract initiation and/or we no longer have a legitimate interest in further storage.